Photos taken by Josh Off the Clock
If you’ve ever dreamed of dressing like a modern-day princess, you’re certainly not alone. Over the years, feminine fashion has grown far beyond special occasions, with more brands embracing romantic silhouettes, beautiful fabrics, and whimsical details that make everyday life feel a little more magical.
Whether you’re drawn to soft floral dresses, Regency-inspired gowns, fairytale-worthy tulle creations, or elegant heirloom pieces, there has never been a better time to build a princess-inspired wardrobe. As someone who has spent years exploring feminine fashion and testing countless brands for Lizzie in Lace, I’ve discovered that not all princess dresses are created equal. Some are perfect for everyday wear, while others are better suited for garden parties, weddings, photoshoots, or special occasions.
If you’re looking for the best princess dress brands for women, these are the brands I consistently recommend for quality, beauty, and that magical feeling of stepping into your own fairytale!
🌸 The Best Princess Dress Brands for Women
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🌷 Everyday Princess Dress Brands
JessaKae
If I could only recommend one brand for everyday princess dressing, JessaKae would be near the top of the list of girly clothing brands. I’ve been wearing their dresses for over three years and continue to reach for them season after season. Their collections blend feminine details like florals, embroidery, ruffles, and romantic silhouettes with practical wearability, making them ideal for everything from church and brunch to holidays and family photos. One of the things I appreciate most is their inclusive sizing and wide variety of styles, allowing women of different body types to find something beautiful.
* Size Inclusive: XXS-6X*
Use my JessaKae discount code LIZZIEINLACE for 15% off their website!
Read my full JessaKae review here! Video review here!
Ivy City Co
One of my favorite long-time romantic fashion brands is Ivy City Co. Their dresses strike a beautiful balance between elegance and everyday wearability, with timeless silhouettes, feminine prints, and family-focused collections that often include matching styles for mothers and daughters (and sometimes sons!). I’ve worn Ivy City Co for several years and love that their pieces feel polished enough for special occasions while still being comfortable enough for everyday style.
* Size Inclusive: XXS-5X*
Visit their website for Ivy City Co discounts – check back for exclusive coupon codes!
Read my full Ivy City Co review here! Video review here!
LoveShackFancy
For those who love ultra feminine fashion with a romantic, vintage-inspired twist, LoveShackFancy is a dream. Their signature floral prints, lace details, ruffles, and soft color palettes create a distinctly feminine aesthetic that feels effortlessly pretty. While the price point is higher than some brands on this list, their everyday princess dresses have become iconic among lovers of romantic fashion.
Read my full LoveShackFancy review here!
Amy Jane London
Amy Jane London specializes in beautifully feminine dresses that feel elegant, sophisticated, and timeless. Their princcesscore fashion designs often feature flattering silhouettes, romantic fabrics, and classic details that make them ideal for garden parties, special occasions, and elevated everyday style. If you love polished femininity with a touch of modern princess charm, this is a girly dress brand worth exploring.
Use my Amy Jane London discount code LIZZIEINLACE for 15% off their website!
👑 Regency & Historical-Inspired Princess Dress Brands
Lacemade
Lacemade has quickly become one of my favorite brands for romantic, historical-inspired fashion. I’ve been wearing their pieces for nearly two years and consistently receive compliments whenever I wear them. Their corset-inspired bodices, delicate floral prints, lace details, and vintage-inspired silhouettes feel like something straight out of a Regency novel. If you’ve ever wanted to dress like the heroine of your favorite period drama, Lacemade is an excellent place to start when it comes to historical inspired dresses, princess dresses, and regency dresses.
* Size Inclusive: Curve sizing available in most items*
Use my Lacemade discount code LIZZIEINLACE for 18% off their website!
Read my full Lacemade review here!
Fairy Tong
Fairy Tong embraces whimsical historical influences with dreamy fabrics, romantic prints, and princess-inspired silhouettes. Their pieces often blend vintage-inspired details with modern wearability, making them a popular choice among lovers of romantic fashion, cottagecore dresses, and fairytale aesthetics.
* Size Inclusive: XXS to 10X*
Fairy Tong discount code: Use LIZZIE for 10% off their website!
Fanciful Doll
Fanciful Doll is known for creating highly detailed dresses inspired by historical fashion, fairytales, and fantasy aesthetics. While I haven’t personally tried the brand, their collections have become increasingly popular among those seeking elaborate princess-inspired gowns with a distinctly storybook feel. They have some of the most whimsical dresses for women that I’ve seen!
✨ Fairytale Princess Dress Brands
Selkie
Few brands capture modern fairytale fashion quite like Selkie. They are one of the best princess dress brands out there! Their signature puff sleeves, dramatic silhouettes, layers of tulle, and whimsical designs have become instantly recognizable. If your dream dress resembles something a princess would wear to a royal ball, Selkie is one of the best brands to explore when it comes to whimsical dresses and fantasy dresses.
JessaKae
While JessaKae excels at everyday princess dressing, they also create some truly magical special occasion pieces. Their seasonal collections often feature voluminous skirts, delicate embellishments, and dreamy fabrics that feel straight out of a fairytale while remaining more wearable than some fantasy-focused brands.
* Size Inclusive: XXS-6X*
Use my JessaKae discount code LIZZIEINLACE for 15% off their website!
Read my full JessaKae review here! Video review here!
Teuta Matoshi
Teuta Matoshi has become legendary among dress enthusiasts for her breathtaking couture-inspired creations. Known for intricate embroidery, floral appliqués, dramatic skirts, and exquisite craftsmanship, her fairytale dresses feel like wearable works of art. Although I haven’t personally worn the brand, it remains one of the most sought-after names in modern fairytale fashion.
💎 Luxury Princess Dress Brands
Needle & Thread
Needle & Thread is beloved for its delicate embellishments, intricate embroidery, and ethereal silhouettes. Their dresses often feel inspired by vintage romance and old-world glamour, making them perfect for anyone seeking a sophisticated princess aesthetic. Definitely one of the most romantic dress brands!
LoveShackFancy
LoveShackFancy earns a second mention here because of its ability to combine luxury craftsmanship with ultra feminine design. Their pieces have become highly coveted among women who love romantic fashion and heirloom-quality dresses when creating princess aesthetic outfits.
Teuta Matoshi
For many fashion lovers, Teuta Matoshi represents the pinnacle of modern princess dressing. Her fairytale fashion designs feature extraordinary attention to detail and are often chosen for weddings, photoshoots, and once-in-a-lifetime events. This is the epitome of dreamy dress brands, in my opinion.
🌷 Affordable Princess Dress Brands
AW Bridal
One of my favorite discoveries over the past few years has been AW Bridal. I’ve worn their dresses for more than two years, and I’m continually impressed by the quality, variety, and affordability. Their collections include everything from whimsical floral gowns to glamorous prom dresses and princess dresses for women, making them one of the best options for budget-conscious princess fashion lovers.
Use my AW Bridal discount code LIZZIEINLACE for 10% off their website!
Read my full AW Bridal reviews here! Video review here!
ASOS
ASOS offers an enormous selection of feminine dresses at a variety of price points. Their in-house collections and curated feminine dress brands make it easy to find princess-inspired styles without spending a fortune.
Lulu’s
Lulu’s has long been one of the most reliable destinations for affordable special occasion dresses and feminine wardrobe inspiration. Their selection includes everything from romantic florals to elegant formal gowns, making them a great choice for weddings, graduations, and parties.
Chi Chi London
Chi Chi London is known for creating feminine dresses that feel far more expensive than their price tag suggests. Their collections frequently feature embroidery, tulle, floral details, and princess-inspired silhouettes at accessible price points.
👑 Princess Dress Brands at a Glance
| Brand | Price Range | Best For | Size Range | My Experience |
|---|---|---|---|---|
| JessaKae | $$-$$$ | Everyday princess dresses, special occasions, family photos | Inclusive sizing | Wearing for 3+ years |
| Ivy City Co | $$-$$$ | Everyday princess dresses, church, family events | Inclusive sizing | Wearing for 3+ years |
| LoveShackFancy | $$$-$$$$ | Romantic luxury fashion, feminine everyday wear | Standard sizing | Personal experience |
| Amy Jane London | $$$ | Garden parties, special occasions, feminine fashion | Standard sizing | Personal experience |
| Lacemade | $$-$$$ | Regency-inspired dresses, romantic fashion | Standard sizing | Wearing for almost 2 years |
| FairyTong | $-$$ | Historical-inspired fashion, whimsical dresses | Standard sizing | Personal experience |
| Fanciful Doll | $$-$$$ | Historical gowns, fantasy fashion | Standard sizing | Not personally tried |
| Selkie | $$$-$$$$ | Fairytale fashion, statement dresses, photoshoots | Inclusive sizing | Personal experience |
| Teuta Matoshi | $$$$ | Couture fairytale gowns, luxury princess fashion | Custom sizing available | Not personally tried |
| Needle & Thread | $$$-$$$$ | Luxury occasion dresses, romantic glamour | Standard sizing | Familiar with brand |
| AW Bridal | $-$$ | Affordable princess dresses, prom, formal events | Inclusive sizing | Wearing for 2+ years |
| ASOS | $-$$ | Trendy feminine dresses on a budget | Extensive sizing | Personal experience |
| Lulu’s | $-$$ | Wedding guest dresses, affordable occasion wear | Standard sizing | Personal experience |
| Chi Chi London | $-$$ | Affordable princess-inspired dresses | Standard sizing | Familiar with brand |
🌸 My Personal Favorites
If you’re feeling overwhelmed by all the options, these are the brands I personally reach for most often:
Best Everyday Princess Dresses: Ivy City Co
Best Romantic Historical Dresses: Lacemade (use LIZZIEINLACE for 18% off)
Best Fairytale Dresses: Selkie
Affordable Princess Dresses: AW Bridal
Best Luxury Princess Dresses: LoveShackFancy
Best Overall Brand: JessaKae (use LIZZIEINLACE for 15% off)
I’ve been wearing JessaKae consistently for over three years, and their dresses continue to strike the perfect balance between beauty, quality, wearability, and inclusivity. If you’re new to princess fashion and aren’t sure where to start, JessaKae would be my first recommendation.
✨ Which Princess Dress Brand Is Right for You?
Choose JessaKae if you want feminine dresses you’ll actually wear regularly.
Choose Ivy City Co if you love timeless, family-friendly styles and matching collections.
Choose Lacemade if your dream aesthetic is Regency romance and historical fashion.
Choose Selkie if you want dramatic fairytale fashion that feels magical and unforgettable.
Choose Teuta Matoshi if you’re searching for a once-in-a-lifetime statement gown.
Choose AW Bridal if you want the most princess-inspired look for the lowest investment.
Choose LoveShackFancy if you love ultra feminine luxury fashion with a romantic, vintage-inspired feel.
Honorable Mentions: More Princess Dress Brands
- Hill House Home for feminine nap dresses and romantic everyday style.
- Son de Flor for linen princess dresses with a vintage storybook feel.
- Christy Dawn for romantic, sustainable dresses.
- Dôen for elevated feminine fashion and heirloom-inspired pieces.
- House of CB for corset-style princess silhouettes.
- Reformation for modern romantic dresses.
🌸 Princess Dress Brands for Fairytale Style
Whether your personal style leans toward everyday femininity, Regency romance, fairytale glamour, or luxury princess fashion, there is truly a princess dress brand for every aesthetic and budget. Over the years, I’ve discovered that the most magical wardrobe isn’t necessarily about owning the most expensive dresses – it’s about finding pieces that make you feel confident, beautiful, and completely yourself.
From longtime favorites like JessaKae, Ivy City Co, and Lacemade to dream brands like Teuta Matoshi, Fanciful Doll, and Needle & Thread, these are some of the best princess dress brands for women looking to add a little more romance and whimsy to their wardrobe. After all, everyday life is the perfect occasion to dress like the heroine of your own fairytale <3
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